Go-To-Market Engineer

- Own and evolve the lead generation engine, mapping, identifying, and converting the full global target market to leads - Find, evaluate and integrate all relevant data sources, both external and internal - Design, build, and maintain advanced workflows in Clay to map the target market, identify Leads, qualify and enrich Leads, and route to Sales in HubSpot - Continuously improve coverage and quality of leads - Own HubSpot data quality: deduplication, parent-child relations, and property hygiene - Build and maintain workflows for lead routing and handoff to Sales - Provide relevant Lead information to Marketing for advertising and communication - Support reporting accuracy across the funnel - Select and roll-out a global outreach tool for sequencing across multiple channels - Partner closely with Sales to improve targeting, segmentation, and outreach effectiveness - Act as the internal HubSpot champion for Sales - Support Sales with HubSpot workflows, views, automations, and best practices - Troubleshoot CRM issues and proactively improve usability for Sales reps - Continuously evaluate new tools and data providers across identification, enrichment, and outreach possibilities - Stay up to date on best practices in modern GTM tech stacks